Q&A with Cody Kennedy, Director of “The Video Store Commercial”

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Name a Horror character you relate to on a spiritual/personal level?
Derek from Peter Jackson’s Bad Taste

You’ve gotta go through some bad ideas to get to the good ones. Tell us one of your bad ideas. How do you get past the bad ones to find your spark?
“Monster Cock”. This was at least 10 years ago. We were aiming for something in the vein of Troma Entertainment. A rough script was written and that’s as far as it went.
Hanging out in the video store and using it to create short films led the way forward for us.

Do you consider yourself part of a horror community?
Most definitely. We watch tons of genre films and We’ve had the opportunity to attend a couple genre film festivals and are very much ingrained in that community and keep updated on all the great horror/genre films that hit the circuit.

When you’re building the world of your film, where do you look for inspiration?
Literally on the shelves of the video store. Comics, games, art and books.

What would you do if you woke up inside of your film?
Would not break the cursed VHS tape. Maybe just hang out on the couch and watch the cursed tape?

Who would be on your ultimate horror villain squad?
Jason and Leatherface are the Muscle, Hannibal Lector is the brains. Norman Bates is the on that can blend in with society. Candyman brings a moral virtue to the gang. Freddy brings the humour and mysticism and Bruce the Shark from Jaws is the pet. Pinhead for when there is a group vote. He is the judge and has final say and adjudicator.

Lightning round: Freddy or Jason? Stephen King or H.P. Lovecraft? Practical or CGI? Post Apocalypse or Pre Apocalypse?
Stephen King
Practical and CGI have their strengths and weaknesses. Just knowing when to use each most effectively. Combo Attack!
Post Apocalypse all the way.

How do you go about creating the props and sets for your film? How do you create objects that are relatable but unfamiliar?
We (Tim and Cody) are very much into building and crafting. So we end up doing a lot of it ourselves. With our ghost in the video store. Naturally it had to be made out of magnetic tape found in a VHS. We find something so fun about creating a ghost/creature out of objects/things that directly live in the story world.

What scares you, and does it inspire your storytelling?
Tight spaces and high places. Not yet but the next project will be. Something in Claustrophobic spaces…

And finally, Ghostface would like to know ‘What’s your favourite scary movie?’
The Existential horror of Martyrs